Look at the focus here:
Now lets see something else as well:
What’s new? iPad thats new. So, the awesome picture of it on the right, big bold lettered iPad on the left. Wait..did you ask about the price?
Well, its right there $499, but thats not something that should be highlighted . (Even though it is an “unbelievable price”)
You get my point? 😛
[ Disclaimer: The screen shots were pretty old, I randomly pulled them from my collection. I am not sure what else is out of focus now! ]